BUSINESS STARTUP FUNDING STARTUP COMPANIES OFTEN GET FRUSTRATED WHEN THEY CAN€™T FIND INVESTORS WILLING TO FUND THEIR NEW IDEA. WHAT THEY DON€™T REALIZE IS THAT IN ORDER TO GET AN INVESTMENT, THEY NEED MORE THAN JUST A GOOD IDEA AND THE PROMISE OF FUTURE PROFITS. WHAT INVESTORS ARE LOOKING FOR IS A SILVER BULLET€ť IN THE BUSINESS THAT ENSURES THEIR SMALL INVESTMENT WILL YIELD A HUGE RETURN. BUSINESS START UP FUNDING YOU NEED A SILVER BULLET THE SILVER BULLET IS THE ASPECT OF YOUR BUSINESS PLAN THAT PROVES YOUR COMPANY CAN GROW QUICKLY. FOR EXAMPLE, PERHAPS YOU HAVE PROVEN THAT 100 CUSTOMERS ARE WILLING TO PAY $99 FOR YOUR NEWLY DEVELOPED PRODUCT. IF ALL YOU NEED IS ADDITIONAL CASH TO BUILD 1,000 MORE ITEMS TO SELL MORE AT THAT PRICE, YOU HAVE GOT A SILVER BULLET. INVESTORS ARE COMPELLED TO MAKE INVESTMENTS IN STARTUP COMPANIES THAT HAVE PROVEN SOME ASPECT OF THEIR BUSINESS MODEL WORKS AND THAT WHAT THEY REALLY NEED IS MORE CAPITAL TO MAKE IT WORK BETTER, OR TO SELL MORE PRODUCTS. MANY ENTREPRENEURS, ON THE OTHER HAND, WANDER AROUND IN SEARCH OF BUSINESS START UP FUNDING TO FIND THE SILVER BULLET IN THEIR BUSINESS PLAN AND THAT€™S A LESS ATTRACTIVE PROPOSITION. IN THIS CASE YOU€™RE ASKING AN INVESTOR TO PUT MONEY INTO A TREASURE HUNT, AND NOT INTO A BUSINESS. UNTIL YOU DEMONSTRATE YOU CAN SELL SOMETHING (AT A PROFIT), YOU DON€™T HAVE A BUSINESS WORTHY OF INVESTMENT. THEREFORE YOU NEED TO RE-FOCUS YOUR EFFORTS ON FINDING YOUR SILVER BULLET. INVESTORS LOVE PAYING CUSTOMERS EVERY BUSINESS MODEL IS DIFFERENT, AND AS A CONSEQUENCE THE SILVER BULLET OF ONE BUSINESS MAY LOOK SOMEWHAT DIFFERENT THAN ANOTHER. THE COMMON THREAD, HOWEVER, IS THAT EACH OF THEM SHOW YOUR INVESTORS YOU HAVE FOUND A FACET OF YOUR BUSINESS THAT WORKS WELL AND SIMPLY NEEDS BUSINESS START UP FUNDING TO BE EXPLOITED. A GREAT PLACE TO START IS WITH PAYING CUSTOMERS. EVEN A FEW CUSTOMERS CREATE PROOF THAT THAT THERE IS AN ACTIVE BUYING MARKET FOR YOUR PRODUCT THAT COULD BE EVEN BIGGER IF YOU HAD THE CAPITAL TO REACH MORE OF THEM. NOTICE THAT HERE YOU€™RE NOT TELLING AN INVESTOR, IF WE BUILD IT THEY (CUSTOMERS) WILL COME€ť. WHAT YOU WANT TO SAY HERE IS WE BUILT IT, AND THEY ALREADY CAME€ť. THIS PUTS YOU IN A MUCH STRONGER POSITION TO SUGGEST THAT IF YOU ARE CAPABLE OF REPEATING THE PROCESS PROVIDED YOU HAVE MORE BUSINESS START UP FUNDING.